Cultivating with heart, from generation to generation.

The Visionary

Pélerson Penido

Agro Penido has a solid foundation built over nearly 50 years, with a journey that has led us to combine high productivity, diversification, agro-environmental practices, and social transformations that serve as a model for the country.

This all stems from our history, which began in 1978 when our patriarch, Pélerson Penido, acquired the first lands in the state of Mato Grosso. A visionary, he was confident that the region would become “the breadbasket of the world,” just as it is today.

With a development-driven vision, the surveyor began his successful career in civil construction in the late 1930s, contributing to projects such as the construction of Via Dutra, the Sorocabana Railway, the paving of Raposo Tavares Highway, and the building of Brasília. Eventually, he became the owner of Serveng, the company where he worked.

This pioneering spirit laid the foundation for Fazenda Roncador, established by him and recognized as one of the largest agricultural enterprises in Brazil.

From early on, he also involved his family in daily operations, especially his grandchildren, who are responsible for carrying on this legacy to this day.

Continuity

In a second phase of transformation, in 2012, following the passing of the patriarch, leadership passed to his daughter, Rosa Penido Dalla Vechia, who implemented a bold governance model. We also increased investments in crop-livestock integration, developing an AgroEnvironmental model that became a regional benchmark.

Among many initiatives, we participated in the Araguaia Carbon Project, which demonstrated that implementing Crop-Livestock Integration (CLI) on degraded lands improved soil carbon stocks and increased food production—contributing to a pioneering sustainable model in Brazil in 2015.

This investment also supported the development of the municipality of Querência, in the Araguaia and Xingu Valleys.

Currently, in our third phase, managing an area equivalent to two-thirds of the former Fazenda Roncador, we continue—partnering with SLC Agrícola—to pursue modern management focused on diverse, highly productive crops while maintaining strong agro-environmental practices.

Thus, we remain connected to our roots, grounded on the farm, and committed to promoting a better Brazil. We are guided by ethics, sustainable development, wildlife conservation, high productivity, improved greenhouse gas balance, and fair labor practices.

Our Story

Fazenda Pioneira is located in the municipality of Querência (MT) and currently produces soybeans, corn, cotton, sesame, and mung beans. In addition to crop production, the farm operates a livestock production project through an integrated crop-livestock system (CLI).

Initially, agricultural production and commodity trading activities were limited to an area of 20,000 hectares. An additional 18,700 hectares have since been added, bringing the total to 38,700 hectares as of 2024—almost doubling the operation.

In this highly productive area, two harvests will be carried out, with 38,700 hectares planted with soybeans and 20,000 hectares with cotton and corn, alongside other crops. With this expansion, the productive area is expected to reach 65,286 hectares by the 2027/2028 harvest season.

Governance

Since 2013, the management of Fazenda Pioneira has been carried out through a joint venture between Agro Penido and SLC Agrícola.

Each partner holds a 50% stake, sharing equally in the final results. In this business model, the land is provided by Agro Penido, while operational management is handled by SLC.

Governance at Fazenda Pioneira operates through two organizational levels: the executive board and the Board of Directors, currently chaired by Caio Penido. The farm’s management is professional, leveraging technology, sustainability, and high productivity.

Located in the Mato Grosso section of the Araguaia Valley, Fazenda Água Viva produces sustainable beef, recognized for its nature-integrated production system. Across its 5,000 hectares, it has been raising pasture-fed cattle for SouBeef®.

Fazenda Água Viva is a model of environmental conservation and one of the founding members of the Liga do Araguaia Movement, which has promoted sustainable livestock farming in the region since 2015.

To learn more about Fazenda Água Viva, visit its website at the link below.

The Fazenda Darro project was launched in 2022 and represents our practical approach to producing for the future. The farm is located in the municipality of Querência (MT) and covers a total area of 21,000 hectares, with 9,500 hectares dedicated to the conservation of native vegetation.

In 2022, with the start of operations at Fazenda Darro, we embarked on a process that goes beyond agricultural production. We began a journey of technical and transformative knowledge grounded in our responsibility towards natural resources, the land, and the people involved in the project.

Within its 11,500 hectares of agricultural production areas, we sustainably produce beef, soybeans, corn, sesame, and sorghum, using an integrated system with two harvests per year.

Re.green has signed its first rural partnership with Agro Penido to restore 600 hectares with native Amazon species on the Pioneira and Darro farms, located in the municipality of Querência (MT).

This innovative partnership aims to demonstrate that the coexistence of agriculture, livestock, productive forests, and restoration is a path to greater profitability and diversification, while also promoting water and climate security for farmers and for the entire planet.

Sustainability & ESG

Through our commitment to sound conservation practices, we shelter a rich diversity of fauna and flora, with native forest reserves nourished by six major rivers in the Xingu River basin. This biodiversity includes species such as jaguars, anacondas, tapirs, and many others.

Confident in this conservation responsibility and as pioneers of agro-environmental practices, we recognize the need to expand these efforts, strengthening their development among the region’s key stakeholders.

Among other initiatives, the most emblematic was the founding of the Liga do Araguaia movement in 2014, conceived by Caio Penido with the support of Grupo Roncador. Today, Liga do Araguaia brings together around 60 cattle ranchers from the Mato Grosso region of the Araguaia Valley and continues its journey of regional development independently, governed by a board of directors that includes some of its founders.

It is considered a pioneer in Brazil for its mobilization to promote sustainable livestock farming through the dissemination, adoption, and monitoring of good agricultural practices.

A trailblazer in applying the GHG Protocol methodology, since 2014 Liga do Araguaia has focused its projects on encouraging low-carbon agriculture and livestock production (the Carbono Araguaia project) and on creating biodiversity value through payments for environmental services.

As part of the pioneering certification initiative led by the Onça-Pintada Institute (IOP) at the former Fazenda Roncador and Fazenda Água Viva, Agro Penido is currently in the process of adapting to implement the certification on its property.

This movement, spearheaded by the IOP, is unprecedented and aims to recognize rural enterprises that promote the conservation of the jaguar. One of the main initiatives involves creating ecological corridors within private properties to protect this apex predator, whose existence represents the balance of the local ecosystem.

The Onça-Pintada Certificate is intended for rural properties in regions where the feline is present, encouraging sustainable practices and the protection of this iconic species.

NASA technology applied to measure soil carbon in crop and livestock areas

SLC Agrícola and Agro Penido, with support from Embrapa Instrumentação and Agrorobótica, have launched Carbono Xingu: an unprecedented program that measures and values soil carbon with a focus on regenerative agriculture and artificial intelligence.

Using Brazilian technology employed by NASA, the AGLIBS platform digitizes the soil and enables the generation of auditable carbon credits.

The project transforms agricultural practices into sustainable assets, promoting productivity, access to green credit, and increased property value.

CARBONO XINGU

SOUBEEF Verified Production

SOUBEEF Meat – QIMA/WQS Certification in Implementation Phase

The QIMA/WQS certification—a global benchmark for ESG standards in Good Agricultural Practices, Animal Welfare, and Low Carbon Emissions—is currently being implemented on the farms of Grupo AGRO PENIDO.

The process involves reviewing SOUBEEF’s existing internal production protocols to align with environmental, social, and governance criteria; developing the “Verified Production SOUBEEF” program, which defines its premises, indicators, vision, and values; and creating the audit checklist.

Audits are being conducted across the group’s farms and associated slaughterhouses, followed by reports detailing results and areas for improvement. Upon completion, a compliance certificate is issued, authorizing the use of the “QIMA/WQS” Seal as third-party validation of SOUBEEF meat, ensuring transparency, accountability, and trust throughout the production chain.

We also support the Lúcia and Pélerson Penido Foundation (FLUPP), founded in 2011 by Rosa Penido, whose mission is to contribute to individual development by creating opportunities and restoring the ability to dream.

According to the founder, “education is the most powerful tool for transforming society, as it influences not only education indicators themselves but also employment rates, citizenship, health, income, violence, and more. Only through education can we transform our country, making it more ethical and less unequal.”

The work at FLUPP is driven by the family’s restlessness and a strong sense of responsibility to contribute solutions toward building a better Brazil.

News

Agro Penido in the media and other relevant news about the agricultural production market in Brazil.

Contact

Get in touch with Agro Penido